Storm Products wanted to create a special online promotion for the new Diablo™ bowling ball product release. After careful consideration to budget and time constraints, Artifex developed a concept that utilizes an entertainment-based marketing approach. The result was a trailer that engages their target market in a dynamic way, by incorporating 3D animation, video production, and special visual and sound effects.
Artifex conceptualized, directed, and produced this promotional video. Running on KBTC Public Television throughout 2004 and 2005, the video is a hybrid of digital video and 3D animation and highlights the services that Artifex provides.
Storm Products hired Artifex to produce this promotional online video for their Fired Up™ bowling ball release. The reception to this animated video was so well received that Storm decided to run it as a commercial during bowling tournaments on ESPN. Artifex produced this video utilizing tools such as 3D Studio Max, After Effects, and Flash.
Artifex was hired by Totem Ocean Trailer Express (TOTE) to build a series of brochures that highlighted TOTE’s many services. During the design phase Artifex presented the idea of utilizing 3D wire frames to highlight TOTE’s equipment in a simple, yet engaging manner. The approach proved to be an effective way to maintain a consistent look and feel throughout the 6-brochure series.
Houston-based Dyno-thane hired Artifex to design catalogs for their 2005 line of bowling products. Artifex used an integrated approach to the catalogs by building 3D models of their products and highlighting them on the front cover. This approach achieved the cutting-edge, high-tech approach that Dyno-thane was aiming for in their marketing strategy.
3D Storm Hero Poster
Artifex was hired by Storm to create a product identity for their upcoming bowling ball release, the Super Power. Artifex created a 3D model of a super hero to brand the product. The 3D imagery was utilized in magazine advertisements, the Storm website, and in a full-sized poster. The use of this striking image helped to differentiate this product release from Storm’s competitors in the bowling industry.
Artifex conveys crucial information about our client’s products and services through design. We often utilize 3D imagery to help a campaign gain a visual edge. Whether you need a visual model for a product that does not yet exist, a life-like rendering of a unique environment, or an interactive movie, we can generate photorealistic, 3D images for use in print, the Internet, video, or the medium best suited to your needs.
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