Search Engine Optimization [SEO]
Search engine optimization involves making strategic decisions about the code and content of your website to improve your "Natural" search engine results. Our search engine optimization process gets proven results through legitimate methods. Here's how it works:
"In the summer of 2002 we hired Artifex to take over the development and maintenance of our websites, which included search engine optimization work. Within 6 months we saw dramatic improvements in our search engine placement and in overall traffic. Over the years our results have continued to improve. "
APA Production Coordinator, LaDauna Wilson
Key Phrases
First, we work with you to create a list of keywords and phrases based upon the expected target audience search behavior. We work with you to anticipate what a potential customer would most likely type in a search engine to find a product or service such as yours. Understanding your audience is essential to success during this phase.
Optimize
Next, Artifex's web development experts build your website architecture and markup with the keyword list in mind. Specific pages are focused on specific keywords in order to maximize their exposure and ranking within search engines.
Site Content
We work to refine your website content by adjusting text and headlines in order to focus on the keyword list. Any recommended changes to site content are approved by you before the website is launched. This work accomplishes three things:
- Your site includes real, readable content with high keyword relevance that can be 'spidered' by search engines.
- Visitors to your site can find this content in the normal course of browsing your pages.
- When a visitor arrives at your site from a search engine, we know they'll see content relevant to their search. This maximizes the chance that visitors will become prospects.
Register
We register your site with major search engines and directories, and make recommendations regarding any paid submissions we think might help you achieve your goal.
Measure and Adjust
For search engine results maintenance, as often as once a month, Artifex reviews search engine traffic to your site and your search engine rankings (based upon keywords/phrases), makes adjustments to your code and site content, and re-registers your site as necessary.
